The partnership we've forged with AMC is driven by our collective desire to ensure a thriving future for the film distribution ecosystem and to meet consumer demand with flexibility and optionality," Donna Langley, chair of the Universal Filmed Entertainment Group, said in a statement accompanying the news release.ĭownload the NBC News app for breaking news and alerts "The theatrical experience continues to be the cornerstone of our business. AMC, the largest theater chain in the world, will get a slice of the revenue that Universal generates during the first weeks a film is available in the home. After the 17-day window closes, Universal has the option to shift movies from theaters to "premium video-on-demand" services - including AMC Theatres On Demand, an iTunes-style platform that lets customers rent and buy movies.
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